![]() ![]() In the process, he matured into an irresistibly charismatic advocate of Japan’s business interests. Morita, a brilliant marketer, transformed Sony into an international presence. Ibuka’s great gift was inspiring his engineers to overreach themselves. For over 40 years, Ibuka and Morita ran Sony together from adjoining offices, reveling in each other’s company. ![]() In the spring of 1946, released by his father from his obligation to take over the family business, Akio Morita co-founded Sony with an electrical engineer named Masaru Ibuka. He was the scion of a prosperous merchant family that had been brewing sake and soy sauce in central Japan for more than 300 years. If you have benefitted from any of our materials, and/or if making Unitarian Universalist intellectual heritage materials widely available and free is a value to you, please donate whatever you can–every little bit helps: Donateįrom the rubble of postwar Japan, Sony’s charismatic co-founder built his electronics firm into a trusted brand and a truly global company. Harvard Square Library exists solely on the basis of donations. ![]()
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